My design process

Designing products, interfaces & experiences requires a carefully planned design process. I have mastered several design tools, which are useful during different stages in the design process. This page shows personal examples of some of these techniques.


Design is an iterative process, which means that in the process over a number of cycles a lot of (small) explorations are done (diverging) and then the best options are chosen (converging). It is a constantly cycle of exploring, building, learning and implementing. A user centered design can be created by constantly regarding the user’s perspective.


A design model for iterative and user centered design.

The full scope of a design process generally ranges from ‘the fuzzy front end’, where the scope of the project is explored, to concept design and detail design. Different phases of the design process require different tools & techniques for design. For guiding these kinds of projects, a lot of project management skills are required. Careful planning and coordination between different parties such as client, team and users are required.

A visualisation of a typical design process from research to concept and detail design.

Design requires diverging and generating ideas and converging to select the most promising ones. The double diamond model helps to understand the phases of discover, define, develop and deliver.

The double diamond model

Overview of techniques & methodologies

This section showcases a number of techniques and methodologies I have mastered which are beneficial during different stages of the design process.

The result

A lot of subtle decisions determine the experience a user has while interacting with a product. User experiences can be crafted throughout the design process to create stunning products people love to use.


Creating product people love to use