Enabling food sales through the online delivery platforms of Deliveroo & Thuisbezorgd. Situation Albert Heijn wants to develop its propositions in the ‘foodservice’ market through food delivery via online platforms such as Deliveroo & Takeaway. A project has started to realize these ambitions in the stores. My Job As an information analyst / service designer I was asked …
America Today mobile optimalisations
Creating an optimised mobile experience for the America Today webshop. My Job America Today has the ambition to boost their online sales on mobile devices. It was my responsibility to assist America Today in achieving this ambition and to find key improvement areas and to manage the project. Process After discussing about this topic with the business developers, we did …
America Today – Responsive redesign & shop managment
Redesigning the America Today webshop front-end based on in-store styling. Later the Magento webshop was transferred to Itonomy to refactor the Magento back-end and to migrate to a new ERP. My job I was involved in the project as project manager / UX designer as primary contact for our client. Work I’ve done for America Today includes: Status quo webshops …
Itonomy – Creating custom KPI dashboards
Creating & maintaining New Relic Insights dashboards for multiple customers. New Relic is a application performance monitoring tool, see http://newrelic.com My job Based on the defined values and parameters in the Itonomy ecommerce plugin, the data is send to the cloud, where it can be processed. Together with the software engineers, I’ve written functional requirements for the plugin and tested the …
Master thesis – Designing an experience around IoT project Gorrillas in the cloud
Experiencing gorillas in the cloud was my graduation project. The project explores the possibilities on how to make captured sensor data about gorillas experiential to zoo visitors. Eleven HD cameras have been installed around the gorilla island in primate park Apenheul. Through intelligent data processing technologies made by TNO detections of gorillas can be made. A variety of detection methods …
Pepsico – User research around Turkish tea time ritual
During the Joint Master Project at TU Delft our team was asked by Pepsico to research the Turkish tea time ritual in order to launch a new product targeting this moment. My job In an international team of 6, I was responsible for creating probing materials, conducting user tests, writing reports and contributing to the final design and presentation. The …
Consumentenbond – User testing & redesign of camera comparison module
For a MSc course we were asked to test the usability of a module on the consumentenbond website for comparing products. My job Group member of a team of 4, so responsibilities were shared amongst the group. I was responsible for conducting 4 user tests, analysing the results (group), making redesign suggestions (group), building a prototype, user testing the prototype, reporting …